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Marketing toolbox
I use many different marketing approaches to help you achieve your business goals.
But with so many to choose from, how do you know which are right for you?
Below you’ll find 45 of my favourite marketing tactics.
Click on one of the six buttons below to see which marketing approach will work best for that goal.
This will give you an idea of the things we could be working on together to help your business grow.
Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns
Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Cross Connecting Channels
Create connections between marketing channels to funnel your prospect towards your intended goal
Email Marketing
Use email marketing to build long-lasting relationships
Build a profile which creatively engages your reader with your business
Facebook Advertising
Take advantage of this cheap and hyper-targeted advertising platform
Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
Lead Generation Tactics
Use multiple techniques to effortlessly bring prospects to your business using lead magnets and Irresistible Intrigue Offers
Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics
Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Omnipresence Marketing
Have your brand appear everywhere simultaneously in your prospect’s digisphere
Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc
Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising
Shifting Target Markets
Reapply your marketing to new, fresh markets
Split Testing
Use A/B, AB/C and Taguchi testing to maximise the return from your marketing
Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
Understanding Commercial Metrics
Identify new opportunities through analysis of your existing commercial metrics
Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster
Video Sales Letters
Harness the power of video to create trust and authority within your market
Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Time Deadlines
Help get sales in on time with deadlines and scarcity strategies
Geomarketing
Begin advertising only when your prospect is in your geographic area
Lower Click Cost
Discover how to lower your ad spend whilst increasing your enquiry rate
1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
Customer Reactivation
Grab some low-hanging fruit and turn your ex-customers back into paying customers
Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost
Opt-In Pages
Use value-driven offers to build your marketing list
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques
Social Media
Attract buyers using social media sources
Grow your business
Solve a problem
Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Email Marketing
Use email marketing to build long-lasting relationships
Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal
Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics
Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques
Pre and Post Transactional Upsells
Help your customer buy products and services which are additional to their central purchase
Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc
Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster
Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Lower Click Cost
Discover how to lower your ad spend whilst increasing your enquiry rate
Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
Continuity Payments
Get your customers to give you regular monthly income throughout the year
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns
Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Email Marketing
Use email marketing to build long-lasting relationships
Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue
Geomarketing
Begin advertising only when your prospect is in your geographic area
1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
Continuity Payments
Get your customers to give you regular monthly income throughout the year
Opt-In Pages
Use value-driven offers to build your marketing list
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques
Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Cross Connecting Channels
Create connections between marketing channels to funnel your prospect towards your intended goal
Build a profile which creatively engages your reader with your business
Facebook Advertising
Take advantage of this cheap and hyper-targeted advertising platform
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Omnipresence Marketing
Have your brand appear everywhere simultaneously in your prospect’s digisphere
Social Media
Attract buyers using social media sources
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising
Engage the Twitterverse through ‘lighthouse’ tweeting and advertising
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Geomarketing
Begin advertising only when your prospect is in your geographic area
Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques
Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Email Marketing
Use email marketing to build long-lasting relationships
Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
Lead Generation Tactics
Use multiple techniques to effortlessly bring prospects to your business using lead magnets and Irresistible Intrigue Offers
Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
Marketing Metrics
Define and implement the critical metrics you need before beginning any marketing
Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques
Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc
Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising
Shifting Target Markets
Reapply your marketing to new, fresh markets
Split Testing
Use A/B, AB/C and Taguchi testing to maximise the return from your marketing
Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
Understanding Commercial Metrics
Identify new opportunities through analysis of your existing commercial metrics
Video Sales Letters
Harness the power of video to create trust and authority within your market
Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue
Time Deadlines
Help get sales in on time with deadlines and scarcity strategies
1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
Customer Reactivation
Grab some low-hanging fruit and turn your ex-customers back into paying customers
Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost
Opt-In Pages
Use value-driven offers to build your marketing list
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
Email Marketing
Use email marketing to build long-lasting relationships
Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
Marketing Metrics
Define and implement the critical metrics you need before beginning any marketing
Offline/Online Relationships
Use offline marketing techniques to generate online traffic
Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques
Shifting Target Markets
Reapply your marketing to new, fresh markets
Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue
Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
Continuity Payments
Get your customers to give you regular monthly income throughout the year
Continuity Payments
Get your customers to give you regular monthly income throughout the year
Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology