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Marketing toolbox
I use many different marketing approaches to help you achieve your business goals.
But with so many to choose from, how do you know which are right for you?
Below you’ll find 45 of my favourite marketing tactics.
Click on one of the six buttons below to see which marketing approach will work best for that goal.
This will give you an idea of the things we could be working on together to help your business grow.
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Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns
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Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
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Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques

Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
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Cross Connecting Channels
Create connections between marketing channels to funnel your prospect towards your intended goal
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Email Marketing
Use email marketing to build long-lasting relationships
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Build a profile which creatively engages your reader with your business

Facebook Advertising
Take advantage of this cheap and hyper-targeted advertising platform
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Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
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High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
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Lead Generation Tactics
Use multiple techniques to effortlessly bring prospects to your business using lead magnets and Irresistible Intrigue Offers
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Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics
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Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
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Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal
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Offline/Online Relationships
Use offline marketing techniques to generate online traffic
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Omnipresence Marketing
Have your brand appear everywhere simultaneously in your prospect’s digisphere
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Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc

Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising
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Shifting Target Markets
Reapply your marketing to new, fresh markets
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Split Testing
Use A/B, AB/C and Taguchi testing to maximise the return from your marketing
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Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
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Understanding Commercial Metrics
Identify new opportunities through analysis of your existing commercial metrics
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Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster
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Video Sales Letters
Harness the power of video to create trust and authority within your market
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Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do
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Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
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Time Deadlines
Help get sales in on time with deadlines and scarcity strategies
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Geomarketing
Begin advertising only when your prospect is in your geographic area
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Lower Click Cost
Discover how to lower your ad spend whilst increasing your enquiry rate
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1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
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Customer Reactivation
Grab some low-hanging fruit and turn your ex-customers back into paying customers
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Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost
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Opt-In Pages
Use value-driven offers to build your marketing list
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Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
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Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
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Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques
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Social Media
Attract buyers using social media sources
Grow your business
Solve a problem
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Website Analytics
Understand and apply the data within Google Analytics to increase website conversion

Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques

Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers

Email Marketing
Use email marketing to build long-lasting relationships

Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect

High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream

Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream

Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal

Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics
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Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques
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Pre and Post Transactional Upsells
Help your customer buy products and services which are additional to their central purchase
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Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc

Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster

Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do

Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign

Lower Click Cost
Discover how to lower your ad spend whilst increasing your enquiry rate

Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost

Continuity Payments
Get your customers to give you regular monthly income throughout the year

Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects

Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology

Offline/Online Relationships
Use offline marketing techniques to generate online traffic

Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns

Website Analytics
Understand and apply the data within Google Analytics to increase website conversion

Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques

Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers

Email Marketing
Use email marketing to build long-lasting relationships

Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect

High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream

Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream

Marketing Goal Setting
Construct solid, sustainable and achievable, marketing goals using commercial metrics

Offline/Online Relationships
Use offline marketing techniques to generate online traffic

Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time

Usability Awareness
Simplify online marketing to make customer journeys easier and their decision making faster

Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign

Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue
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Geomarketing
Begin advertising only when your prospect is in your geographic area

1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days

Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost

1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days

Continuity Payments
Get your customers to give you regular monthly income throughout the year

Opt-In Pages
Use value-driven offers to build your marketing list

Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects

Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology

Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques

Google Ads
Develop, run, and improve cost-effective Google Advertising campaigns

Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers

Cross Connecting Channels
Create connections between marketing channels to funnel your prospect towards your intended goal

Build a profile which creatively engages your reader with your business

Facebook Advertising
Take advantage of this cheap and hyper-targeted advertising platform

Offline/Online Relationships
Use offline marketing techniques to generate online traffic

Omnipresence Marketing
Have your brand appear everywhere simultaneously in your prospect’s digisphere

Social Media
Attract buyers using social media sources

Offline/Online Relationships
Use offline marketing techniques to generate online traffic

Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising

Engage the Twitterverse through ‘lighthouse’ tweeting and advertising

Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign

Geomarketing
Begin advertising only when your prospect is in your geographic area

Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost

Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects

Traditional Advertising
Get more leads into your business using tried and tested traditional advertising techniques

Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
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Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques
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Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
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Email Marketing
Use email marketing to build long-lasting relationships
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Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect
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Lead Generation Tactics
Use multiple techniques to effortlessly bring prospects to your business using lead magnets and Irresistible Intrigue Offers
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Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
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Marketing Metrics
Define and implement the critical metrics you need before beginning any marketing
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Offer Stacking
Multiply your perceived value with your prospect in order to help close the deal
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Offline/Online Relationships
Use offline marketing techniques to generate online traffic
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Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques
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Price Elasticity
Increase your price using multi-payment options, continuity payments, gated payments, etc
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Remarketing
Reengage lost website and email prospects through targeted re-messaging and re-advertising
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Shifting Target Markets
Reapply your marketing to new, fresh markets
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Split Testing
Use A/B, AB/C and Taguchi testing to maximise the return from your marketing
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Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time
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Understanding Commercial Metrics
Identify new opportunities through analysis of your existing commercial metrics
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Video Sales Letters
Harness the power of video to create trust and authority within your market
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Winning Sales Meetings
Use sales meeting structures that get your prospect to ask for the sale before you do
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Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign
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Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue
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Time Deadlines
Help get sales in on time with deadlines and scarcity strategies
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1-Shot Promotions
Use this strategy to sell one thing quickly, converting prospects into customers in just a few short days
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Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
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Customer Reactivation
Grab some low-hanging fruit and turn your ex-customers back into paying customers
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Product Launch
Use key marketing techniques to launch your product or service achieving the deepest market penetration for the least cost
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Opt-In Pages
Use value-driven offers to build your marketing list
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Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects
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Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology
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Website Analytics
Understand and apply the data within Google Analytics to increase website conversion
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Continuity Back-End Sequencing
Sell a back-end of services using automated email marketing techniques

Copy Writing
Write compelling copy that magnetically attracts 'ready-to-buy' customers
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Email Marketing
Use email marketing to build long-lasting relationships
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Hand-to-Hand Selling
Learn the basic selling techniques to sell which don't pressurise or manipulate your prospect

High-Low Service Profiling
Organise your offering with the most expensive service first and then selling downstream
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Low-High Service Profiling
Organise your offering with the least expensive service first and then selling upstream
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Marketing Metrics
Define and implement the critical metrics you need before beginning any marketing
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Offline/Online Relationships
Use offline marketing techniques to generate online traffic
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Overcoming Sales Objections
Convert prospects who failed to buy using sales handling techniques

Shifting Target Markets
Reapply your marketing to new, fresh markets

Understanding Behavioural Indicators
Get your prospects to signal their interest in specific products and services so you can send them the right message at the right time

Writing Marketing Plans
Quickly write marketing plans using my unique, tested and practical formula – applicable to any marketing campaign

Follow-Up Strategies
Automate sales communications with customers and prospects to increase your revenue

Follow-Up Auto-Launches
Use this automated marketing technique to sell the back-end of your products at almost no cost
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Continuity Payments
Get your customers to give you regular monthly income throughout the year
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Continuity Payments
Get your customers to give you regular monthly income throughout the year
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Content Marketing
Use your industry knowledge to position you as an expert in your field by sending valuable content to your prospects

Website Conversion Optimisation
Learn how to turn more visitors into enquiries and customers by applying the APIE methodology